JBL CONTROL CONTRACTOR LOUDSPEAKERS PROVIDE A PREMIUM SHOPPING EXPERIENCE AT WESTFIELD NEWMARKET

The Opportunity

Newmarket, Auckland New Zealand: New Zealand’s largest mall, Westfield Newmarket, recently underwent a complete redevelopment to incorporate Westfield Broadway 277 and 309 to form a new benchmark as a world-class retail and lifestyle destination.

The new mall consists of over 200 specialty stores, gymnasium, 6 screen cinema complex and a new rooftop lifestyle, dining and entertainment precinct.

To fulfil the developer’s requirement of a premium shopping experience, a high-quality multi-zone audio system was needed to provide an even distribution of background and foreground music with multi-level zone capability.

To ensure the project was completed on time with superior audio quality throughout the complex, Westfield Newmarket hired Oceanic Communications Limited (OCL) to install the audio system.

JBL The Bavarian
The Solution

JBL Professional’s range of installed audio solutions were selected as the loudspeakers were able to meet the stringent specifications for audio quality, volume and STI readings as well as aesthetic requirement.

OCL outfitted the redeveloped Westfield Newmarket with a Dante enabled networked audio system that included JBL Professional loudspeakers, BSS Audio Processing, Atterotech I/O endpoints, AKG paging microphones and Crown CDI installed audio amplifiers. System design and equipment was provided by leading NZ distributor JPRO.

“We were comfortable providing a design with STI readings as JBL manufacture a variety of loudspeakers that are purpose-built for their application”

JBL Outdoor Speakers CBT-70J Control82M
System Features:
  • JBL 8128 commercial loudspeakers with high sensitivity drivers provided maximum amplifier power efficiency.
  • High Performance loudspeakers for the Entertainment zones include ceiling mounted JBL Control47LP low profile wide-coverage loudspeakers, JBL CBT70-J IP rated column array speakers and JBL Control 85 360-degree landscape speakers.
  • State-of-the-art auto-sensing Plug ’n Play zones with Atterotech UND6IO wall plates for Dante audio distribution.
  • Crown CDI4300 and CDI41200 energy efficient installed power amplifiers, programmed with auto-on and auto-off features.
  • BSS BLU-806 audio processing and Atterotech UNDIO2x2 Dante Interfaces allowed seamless Dante integration for the entire complex, incorporating all BSS and AKG paging stations.
  • A customised Master Control Panel in the main server room allows quick monitoring and control of the audio in over 40 zones.

“Professional speakers provide better audio coverage at a lower volume, which works favourably for a customer as less speakers are needed.”

The Impact

“We were comfortable providing a design with STI readings as JBL manufacture a variety of loudspeakers that are purpose-built for their application” says JPRO’s audio design team. “Professional quality speakers provide better audio coverage at a lower volume, and this in turn works favourably for our customer as less speakers are needed due to the efficiency of the loudspeaker and accuracy of the predictions in a system design.”

“The audio coverage and quality for this scale of project is exceptional,” says a spokesperson for OCL. “The integration and usage of Dante in the system, along with the Atterotech wall plates are really creative. The range of JBL speakers work seamlessly together, and the JBL CBT-70 with the Control82M landscape speakers create a very full and extremely clear sound in the rooftop and entertainment precinct. We appreciate the extra effort into making it easy to monitor and control over 40 zones from the main server room – we are truly pleased with the overall outcome.”

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Installed Audio
Installed Video
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