About

Andrew Sorrill

Marketing Specialist | Retail Business Lead

Andrew has actively participated in the professional audio and broadcasting industries for more than 25 years and provides technical marketing services in Pro AV distribution.

He has extensive professional audio experience which covers the live sound mixing of bands, conferences and other high-profile events in venues covering more than 10,000 people. He has project managed the audio aspect of four live CD recordings, mixed monitors, provided audio final mix, radio production and live audio mixes for television broadcast. A notable highlight being one of a handful of audio engineers selected to mix studio sound for the 2010 Soccer World Cup.

Andrew has a comprehensive knowledge of church production, having been involved with (and still volunteers in) church sound and management. Further to this, his radio broadcasting experience extends to behind-the-scenes as well as behind-the-mic – as a radio presenter in South Africa for two leading commercial radio stations.

With this versatility in experience and enjoying transferring his knowledge to others; Andrew embarked on a new direction within the industry in 2011, expanding into distribution and marketing as well as product and customer support. He was Marketing Manager at leading South African and Harman Professional distributor Wild and Marr before joining the JPRO team.

Andrew is a marketing specialist at JPRO, involved in all things marketing and he oversees the MI Market as the Retail Business Lead.

QUICK FIVE! GET TO KNOW ANDREW

What’s your favourite sport to watch?

I have been a Formula 1 fanatic since I was 11 and have followed every season and race since then.

 

My favourite word that has no direct English translation is…

In South Africa there is a colloquial word ‘Lekker’ (from Afrikaans). It can mean a variety of things such as “That was a lekker game!” (I enjoyed that game!)

 

Name one thing that your colleagues do not know about you.

In my previous life I was a radio presenter. I am by nature an introvert but am in my element when given the opportunity to play music and have a conversation and fun with listeners through the medium of radio!

What was your favourite TV show when growing up?

There were so many cool TV shows in the 80’s!! (no such thing then as streaming that creates a silo effect today). My all-time favourite was MacGyver – I still have my Swiss Army Knife!

 

What’s your favourite comfort media?

As a former sound engineer and radio guy, I enjoy sitting down and listening to music. During lockdown and working from home, I attempted to listen to as many albums, genres and artists that I had not listened to previously. I like listening to the production and musical aspects of a recording.

Andrew Sorrill
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