JPRO Celebrates 35 Years of Excellence in Distribution

A Legacy of Excellence

Established in 1988, JPRO began as the demand for JBL Professional products increased in New Zealand. Over the past three and a half decades, the company has evolved into a powerhouse, with a diverse portfolio of brands, customised solutions, technical expertise and consistently exceeding customer expectations. With a foundation built on integrity and a relentless pursuit of excellence in customer support and design services, JPRO has become synonymous with trust and reliability in the AV distribution landscape.

JPRO’s success story is not just about its products and services but also about the enduring partnerships it has forged with suppliers and customers over the years. The company takes pride in collaborating with a diverse range of clients, from the small one-man integrator to multinational corporations, fostering relationships built on trust, mutual growth and a passion for the AV industry. The commitment to understanding and meeting the unique needs of each partner has been a key driver of JPRO’s sustained success.

As JPRO celebrates its 35th birthday, the company is not just looking back but also forward. Joni Benton, JPRO Operations manager says, “We are incredibly proud of our team and partners, some of the best talent in the industry working with some of the most sought-after brands. The management team is excited about the future and envisions sustained growth, innovation and a deepened commitment to enhancing its core values as a distributor while serving clients with excellence.”